We’re living in a post-Kondo world where streamlining is the new law of the land. And while maintaining a devotion to wardrobe and beauty staples has always been a thing, it feels especially timely to curate and cut-down.

Ignore the flotsam and jetsam; all you really need are a few key products with a major return on investment. Here, five purchases worth adding to your closet, makeup bag, or medicine cabinet.

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The pomade that defines and thickens brows



When you don’t have time to do a full face, simple steps can take you from sloppy to chic in just a few minutes. The key? Perfectly shaped brows to frame your face. 

Use a sculpting pomade to give yourself an articulated arch, swipe on a coat of mascara, and you’re ready to walk out the door.


The classic trousers that aren’t so simple after all


Whether you work in an office or from home, a black slack is a closet must-have that doesn’t need to be boring. Go for a pair with extra details like a sleek slit behind the ankle. Dress them up or down, relying on the chic cut for a unique punctuation.  


The hair oil that actually helps hair health

Mauli Rituals

The best haircut or most skilled blowout still can’t compete with healthy hair. Invest in products that work harder, like an overnight oil that helps strengthen hair and minimize split ends and frizz (bonus if it has turmeric leaf to fight against thinning as you age). 


The foundation that evens out skin tone and stays put all day



Evening out discoloration and smoothing imperfections is the chief aim of foundation, but longevity is important too.

Best when applied with a beauty sponge, Maybelline’s Super Stay Foundation promises to last up to 24 hours, so you won’t have to worry about touch-ups in the office bathroom.


The shirt you’ll end up wearing everywhere


The white button-up fits into anyone’s personal style MOs. Spend time finding one with an impeccable fit since you’ll end up wearing it every which way (layered under a sweater, tucked into tailored trousers, or perfectly undone with jeans). 

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