Beauty


“I love my wigs because I get to take them off at midnight, like Cinderella,” Jackie Aina jokes while applying a lace front she’s named “Naomi.” It’s just one of the hilarious tidbits she shares while going through her extensive morning routine for an episode of ELLE.com’s “Waking Up With” series. Aina is extra and she knows it. And, it’s why millions—1.1 million on Instagram and 2.7 million on YouTube, to be precise—love her.

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Aina, who posted her first makeup tutorial in 2009, is one of the beauty industry’s most sought-after beauty vloggers. She’s known for her unfiltered reviews of the buzziest products, advocating for women of color, and always peppering videos with her signature sense of humor. From how to contour with two shades of concealer, to why she avoids Instagram in the morning, to that one time she used Postmates to get a Beautyblender, Aina isn’t afraid to get candid. Watch her showcase her wealth of hair and makeup knowledge in the video, above.



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