Riverdale star Lili Reinhart is continuing her foray into fashion. After appearing in H&M Studio’s campaign earlier this fall, Reinhart is the face of stylist Ilaria Urbinati and the Mighty Company’s Breakup Collection. Urbinati and The Mighty Company’s Jessie Willner designed three luxury galactic-inspired jackets for the brand that takes the common breakup expression “I need space” literally. The collection has a philanthropic aspect to it, too—one that sold Reinhart on fronting the campaign: 100 percent of all proceeds will be donated to Unchained at Last, a nonprofit dedicated to stopping forced and child marriages and helping survivors rebuild their lives.
“We realize we are very lucky to have grown up under circumstances wherein we get to make our own choices in our lives: to go after our dreams and the careers we choose, to marry or break up with the partners we choose, to make the decisions we ourselves select,” Urbinati said. “So we wanted to help support and empower girls and women who don’t have that simple privilege.”
In the campaign images, exclusively unveiled on ELLE.com, Reinhart poses in the coats against a colored background. It’s very Barbarella meets 2018 streetwear. A silver “Miss Galaxy” varsity jacket, patent leather black coat with silver stars cutouts on the back, and metallic pink leather zip-up with the word “LOST” on the back are the three pieces available.
“The campaign was space cowgirl themed as a tongue-in-cheek embodiment of a wild, independent woman in a galactic setting,” Willner said. “Ilaria pulled up the September 1995 Rolling Stone cover of Alicia Silverstone, and we had to shoot a nod to it. Lili was the perfect front-woman of this because she’s this incredibly outspoken champion of women. She’s not following some set of antiquated rules that accompanies overnight success. She’s straightforward about what she believes and speaks out when she sees something wrong, demonstrating to a huge audience of young women that it’s okay to be unapologetically yourself.”
The jackets are available now for $995 each.